Magazine research

Bauer
Website: http://www.bauer.co.uk/
Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico. Bauer is a mainstream publisher.

Bauer’s brands are predominately aimed at working class women. They own women’s weekly’s like Bella, Take a Break and that’s Life. They also own women’s interest magazines that are Eat in, Take a Break’s fate and fortune, Spirit & Destiny, Take a breaks fiction feast, Take a breaks seasonal magazine’s and That’s life seasonal specials. They also own TV listings magazines and puzzle magazines. This company produces mainstream magazines because even though their target audience is mainly women, they are produced for a large audience and they produce puzzle magazines for a wide audience of older men and women.

IPC Media

Website: www.ipcmedia.com

IPC Media is a mainstream publisher. They produce over 85 iconic media brands. IPC Media's print brands reach almost two thirds of UK women and 44% of UK men. That is almost 27 million UK adults. IPC Media's online brands also collectively reach 20 million users every month.

IPC Media groups its current titles under five magazine divisions: Connect (women's weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (men's lifestyle and entertainment), South Bank (women's lifestyle and home interest), and TX (portfolio of television titles). In addition there are: Ideal Home; and Market force, the UK's leading magazine distribution business.

IPC Media's magazines are very diverse, so they publish magazines aimed at both men and women of different social classes. There magazines aimed at men are for example, Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. Their magazines aimed at women range from Look, Now, Chat and Woman. IPC Medias also own TV entertainment brands including What's on TV, TV Times and TV & Satellite Week which are aimed at both sexes who enjoy television.

BBC Magazines

Website: http://www.bbcmagazines.com/ 

BBC Magazines are a mainstream publisher as they publish many different genre of magazines for many different age groups.  BBC Magazines is the magazine publishing division of BBC Worldwide, the commercial subsidiary of the British Broadcasting Corporation. They publish adult magazines like BBC Countryfile, BBC History Magazine and BBC Music Magazine. They also publish cooking, wildlife, gardening and car magazines as well. They also publish Top of the Pops magazine aimed at teens and more magazines aimed at children and pre-school children. This means that they cater for a large amount of people of different ages and interests.

Development Hell

Website: http://www.developmenthell.co.uk/

 Development Hell is an independent media company based in Islington, London. They are a niche publisher as they only publish two magazines, The Word and Mixmag. The Word is a music magazine aimed at late teens to early 30's and Mixmag is a dance music and clubbing magazine aimed at people in their late teens to early 20's. In April 2009 Developmentell acquired DontStayIn.com, the world's biggest clubbing social network. Development hell ave provided consultancy for some of Britain’s biggest publishers such as Dennis, Future and IPC and were hired by Paul McCartney to produce the souvenir magazine for his 2002 World Tour.